Everything You Need To Know About In-Persona Buyer Personas And Internet Personas
There are internet personas and offline personas. Online personalities are created on the internet especially in social media where people create accounts and express themselves and what goes on in their lives. A marketer has to be keen because research has it that how a person views a product while online is not likely to be how they will view a product in person. We should, therefore, understand how the two work. A marketer has the responsibility of understanding the two personalities and to find out how they would market their products to them. The following are some facts you would need to know about In-persona buyer personas and internet personas.
Most people show a different persona while at work and while at home. When social media came to being, these two personas were merged together, and the online and offline persona became one. There are two kinds of people online, those that post stuff and those that just wait to see others posts. Therefore, a marketer should understand these two personals and how they influence people to buy products.
People can either shop online or offline. When shopping online, a buyer would start by doing some research about the product they wish to buy. They could start by searching for the best products, manufacturers, reviews, bestsellers and the research continues until they decide on which product they would buy. Offline buyers would very likely find out stores near them that have the products they are looking for and go to the store and buy the product in person. These personas will help a marketer or retailer know what the different buyers are looking for and provide each of these things in the buyers buying process.
Creating a buyer persona online or offline will help you create your own invented buyer or target group as a retailer. This way, the marketer will be able to put themselves in a buyers shoe and understand what they are looking for. The retailer will also understand the reasons behind a person looking to buy their product. It is therefore essential to know both personas.
To create your own buyer persona online as a marketer or retailer, you would need to understand what your product is, what it does, how it will solve a problem in the market, the name of the customer, the place that they live, their age, if they are married or not and even where they get information from. You could also understand what they could be doing or even what they are wearing. When you put these together, you will have successfully created a buyer persona. Therefore, you can start marketing your product according to these personas that you have created using marketing messages.